A NEW PADEL
CLUB BRAND
CLUB BRAND
El Citadel is a brand new padel club that launches in 2022 and will be based in Borsbeek, Antwerp. El Citadel aims to become a chain of padel clubs in Belgium bringing this relatively new sport to the next level.
CHALLENGE
The founders of El Citadel wanted to bring a story to the market of a vibrant community and a premium padel experience. The brand had to work for a single club as wel as a chain of clubs. Boil® got the assignement to create a name, logo, a visual brand identity a website and a go-to-market campaign.
BRANDING
As the club is located in the heart of green park environment, right at the doorstep of old war bastion, it seemed obvious to create a reference to it. Further, we wanted use a Spanish element as Spain is the homeland of padel. This all lead to the name El Citadel referencing to the Spanish influence in Antwerp centuries ago.
DESIGN
With the target audience in mind, we created the visual identity, built around a retro feel of the sport tennis wich we updated to the sport of padel.
LAUNCH
CAMPAIGN
CAMPAIGN
The go-to-market campaign needed a strong visual with stopping power. We decided to shoot our own mascotte “Manuel” of El Citadel. He became the face of the campaign, bringing in some sense of humour when convincing people to subscribe.
